Creating info products to sell, or to giveaway, is really an easy process. Yet people make it harder than it is. We’re not talking about a novel here. We’re just talking about providing something of value to your audience.
So here’s what I consider to be an easy way to make an info product. It’s a process that’s worked for me in the past, and continues to work now.
Brainstorm.
Take an hour or two and brainstorm what your product will be about. Here are some things to consider during this step:
- Will it be blog content that’s repurposed into a product?
- Will it be brand new content?
- What’s the topic?
- What’s the title?
- What resources are you going to pass along to others?
- What’s the one, main point that you want to get across with this product?
- Do you have all the information you need, or do you need to do more research?
- What format will your product be in? Report? Videos? Audio?
At the end of this step, you should have a solid direction to go in.
Outline.
Spend a good chunk of time outlining your entire product. If it’s a report, outline each section in detail, including introduction and conclusion paragraphs. If you’re doing videos, outline your slides, or make some talking points. At the end of this step, you should have a complete step-by-step outline of your product. The worst should be over.
Fill in the gaps.
Fill in the gaps in your outline with the real meaty content. This shouldn’t be too stressful, because you already have a pretty good roadmap set up.
Make it pretty.
Go through your content and edit and proofread. Package it up and make it pretty. If it’s a report, have an eBook cover image created and turn it into an easy to download PDF. If it’s videos, edit them with intros and transitions. Make your product sparkle.
Sign up for E-junkie.
There are a ton of different ways that you can sell an info product on your blog. But remember, we’re talking about one of the easiest ways of doing all of this. I think one of the easiest way to do it is to use E-junkie. They’re cheap (starting at $5.00 a month). You just upload your product, customize some options, stick a Buy Now button on your blog, and you’re good to go. You can even manage an affiliate program through E-junkie.
Promote your product.
You should promote your product on your blog, your social networks, forums, your mailing list, and so on. Also, send some emails out to other bloggers in your market and see if they’d like to participate in a JV deal.
If you follow this process, you could easily create a product in a day and have it up on your blog to sell. Don’t make it harder than it is!
